NIEI’s Consulting Services

Consulting services are available to members in the areas of:

Product Technology Assessment & Clinical Evaluation

• Scientific and clinical analysis of products and therapies.
• Evaluating products and therapies for marketability.
• Performance testing and quality assurance.
• Equipment acquisition and financial placement.
• Institutional review presentations.
• FDA regulatory preparations.

Identifying & Gaining Access to Sources of Funding

• Networking to Creating Strategic Alliances
• Introducing products and therapies to key industry leaders.
• Forming collaborative research teams with OEMs.
• Corporation and Partnership Syndication.
• Opening new national and international markets.

Market Research and Strategy

• Feasibility studies and analysis of potential target markets.
• Developing marketing strategies for product positioning.
• Marketing innovative technologies through joint ventures.
• Educating sales staff on selling to the target market.
• Marketing medical practices.
• Test marketing.
• Literature preparation.

Advertising, PR and Healthcare Marketing

• Developing and implementing direct mail and advertising campaigns.
• Creating and producing promotional advertising material.
• Writing news releases and obtaining editorial and broadcast coverage.
• Medical buying / placement of print and broadcast advertising.
• Creating and producing audiovisual resources for promotion and education.

Marketing Through Education

• Developing and implementing educational programs for marketing for use as a marketing tool about new products and therapies.