NIEI’s Consulting Services
Consulting services are available to members in the areas of:
Product Technology Assessment & Clinical Evaluation
- Scientific and clinical analysis of products and therapies.
- Evaluating products and therapies for marketability.
- Performance testing and quality assurance.
- Equipment acquisition and financial placement.
- Institutional review presentations.
- FDA regulatory preparations.
Identifying & Gaining Access to Sources of Funding
- Networking to Creating Strategic Alliances
- Introducing products and therapies to key industry leaders.
- Forming collaborative research teams with OEMs.
- Corporation and Partnership Syndication.
- Opening new national and international markets.
Market Research and Strategy
- Feasibility studies and analysis of potential target markets.
- Developing marketing strategies for product positioning.
- Marketing innovative technologies through joint ventures.
- Educating sales staff on selling to the target market.
- Marketing medical practices.
- Test marketing.
- Literature preparation.
Advertising, PR and Healthcare Marketing
- Developing and implementing direct mail and advertising campaigns.
- Creating and producing promotional advertising material.
- Writing news releases and obtaining editorial and broadcast coverage.
- Medical buying / placement of print and broadcast advertising.
- Creating and producing audiovisual resources for promotion and education.
Marketing Through Education
- Developing and implementing educational programs for marketing for use as a marketing tool about new products and therapies.